local business promotions benefit ECF
ECF receives generous support from all corners of Evanston.
In 2017 numerous local businesses offered promotions with proceeds donated to ECF funds.
As beneficiary of the Main-Dempster Mile Evanston Charity Wine Walk, ECF received over $6000 in September. When the planning team met to select the Wine Walk 2017 beneficiaries the Foundation was a natural choice. Katherine Gotsick, Mile Executive Director, remarked on the strong fit between the selection criteria – an organization with a respected, well-organized infrastructure that would do something responsible for the community with the donation — and ECF’s reputation in the community. “In selecting the Foundation we knew the donation would be very useful no matter where you put it.” Several Mile member organizations and merchants have first-hand experience with the Foundation as root2fruit grantee organizations and through participation in the Foundation’s Leadership Evanston program. The Mile is aligned around doing good work, a shared commitment to doing good work between neighbors and merchants, and “we made a great choice in selecting the Foundation. It’s a win for us to donate to the Foundation because people bought tickets knowing the Foundation would be benefitting”.
Similarly, numerous local businesses offer promotions that benefit ECF. The arrangements come about when a local merchant has a connection with ECF, or knows about ECF from a friend or loyal customer. For example, Sketchbook Brewing Company offered a set donation based on specific sales at their taproom in December. This tradition began in 2014, shortly after Sketchbook opened its doors. For several years running, Dan Kelch, of Lulu’s and Five and Dime, has promoted the Foundation and tied monthly donations to orders of rotating menu items. Gigio’s held a similar promotion in October, reaping increased sales of their extra large pizzas, resulting in a generous donation to ECF. And, local, performing musicians at Bagel Art offered a portion of their weekly proceeds earlier in 2017.
These merchants are motivated to invest in Evanston by promoting the Foundation’s reach and impact, and, in turn, through social media – Facebook, Twitter and Instagram – the Foundation highlights these opportunities to support local merchants.
Local businesses and organizations also show their support for the Foundation by sponsoring the annual Celebrate! Evanston benefit. As presenting sponsor, Rotary International, was joined by thirty-one other sponsors, spanning a range of service, educational, financial, retail, and nonprofit organizations. The success of the benefit event was greatly increased due to the depth of these sponsorships.
Monique B. Jones accepts the check from Gigio's Pizzeria.
Sketchbook Brewing Company promotes it's 4th annual promotion during December, 2017.
Posters displayed around Evanston promoting the Charity Wine Walk.
creating a strong community
Every one of these business and organizations want a happy and healthy Evanston community, and they feel strongly about giving to the community. Each giving arrangement with the Foundation is determined by the merchant or donating sponsor, and the flexibility to fit their giving goals with local impact has created some great opportunities for Evanstonians. The impact of these promotions is an expanding network of connections across Evanston, and an easy way for local businesses to have increased local reach with their giving.